Updated: Mar 15
Written by Hannah Wrathall, founder of Wrapp Consulting – marketing and communications for women’s health, femtech and female-led brands
You might be wondering, what the heck does hypnobirthing have to do with business and creativity? Well, in the process of running my own business and training as a hypnobirthing teacher, I spotted a lot of synergy between the two. I realised many of the techniques and practices I use in my birthing courses could translate to things like creativity and growth. So here are some hypnobirthing secrets to help you develop confidence in your business and beyond.
‘Birthing your business’
First up, why do I think hypnobirthing and business belong together? Well, consider the process involved in any stage of running a company: you conceive an idea or problem that needs solving, you nurture it with time and energy before you ‘birth’ it out to the world. And when it comes to ideas and creativity, some people can think of an idea and instantly make it happen, while others need some time labouring over it.
That’s why I believe there are aspects of hypnobirthing that work perfectly for business. I know it is a little bonkers but, trust me, it’ll work. Oh, and if you’ve no idea what hypnobirthing is, here’s all you need to know.
1. Mindset and positive thinking
How often has your brain stopped you from doing something? Do you lead with a negative rather than starting with a positive? It’s a cliché, but mindset is everything when it comes to business and fuelling your creativity. If you think you’re going to fail before you’ve even started, then the likelihood is, you will.
So, the hypnotherapy element of hypnobirthing is what we need here. It’s about using positive reinforcement to reprogram your subconscious mind. For birth prep, we’ll listen to scripts about gentle, healthy labour, but for business, we can focus on affirmations instead.
An affirmation is a positive phrase or sentence in the present tense. One example I love is: ‘I trust in my ability to make my business a success.’ Before you start brainstorming an idea, or talking to a prospective client, say some positive affirmations to yourself in the mirror. Trick your mind into leading with success.
2. Breathing and relaxation
Often, our best ideas come when our minds are clear and focused. For me, it’s usually in the shower or when out taking a walk. But, for those days when none of these options are immediately available, we can use breathing to get in the zone.
Hypnobirthing teaches a technique involving a short breath in through the nose, followed by a long breath out through the mouth. It’s a brilliant way to forget about the madness around you and centre on the task at hand. It can also help settle your nerves if you’re feeling anxious about getting something done.
3. Use your BRAIN
Ok, my last tip is a practical one, designed to help if you’ve got an obstacle getting in the way of your creativity. The B.R.A.I.N technique is what we use in hypnobirthing when faced with a difficult decision. It helps rationally consider all the options available to you:
B stands for benefits – what are the benefits of each possible way of dealing with the situation?
R is for risks – similarly, what are the risks associated with each of the options?
A stands for alternatives – is there another creative way of solving the situation? This could involve getting a second opinion or asking for more advice
I is for instinct/intuition – what is your gut telling you to do? Sometimes you know the answer already
N stands for nothing – the right decision might be to do nothing at all and see how the scenario plays out
This is a brilliant tool to stop procrastination or fear getting in your way.
So, there you go! Hypnobirthing and business do go hand-in-hand. Next time you’re stuck for creativity, use these techniques to help bring your ideas into the world.
I’ve incorporated these skills into my digital course designed for people ready to launch and build their small business or start-up. It covers everything from brand positioning, tone of voice, SEO, website building, how to use PR and customer service. You can read more about it here.
Where you can find Hannah